Let’s say you are in a cinema and you want to see a movie, but you’re uncertain what to see. The safest bet, safest in the meaning “most likely to be of high quality”, is picking a movie from a country not very known for making movies.
This might sound strange, but think about it for just a moment, most movies from your typical movie producing countries are going to be shown, regardless of the quality. Movies from other countries is only shown when they have something that is going to put them above the rest.
Discovering Culture 